This usually involves creating buyer personas or customer avatars. If you’re already marketing, you’ll likely have some idea who you want to attract as customers. But before you get to that, you’ll need to know who you’re writing for. The first step in creating an ebook is to figure what your ebook is going to be about. Here are the steps you need to follow: Step 1: Choose Your Ebook Topic Ready to create an ebook as a lead magnet or content upgrade? One example is Kudani’s branded version of Content Marketing for Dummies
WHAT IS AN EBOOK PDF
A PDF ebook is the perfect format to do that, as it only takes a couple of minutes to upload one there.Īnd, of course, creating ebooks is an excellent way to establish your expertise and authority, and to give you a resource you can send traffic to. Slideshare‘s owned by LinkedIn and has 80 million users, making it a great place to share B2B information. You know where else you can use ebooks? On Slideshare.
Content upgrades are proven to help you grow your list and generate high-quality leads.
WHAT IS AN EBOOK UPGRADE
The content upgrade strategy is usually used with blog posts, where you give away an item related to the post in exchange for an email address. Their most successful ebooks get shared thousands of times, and help them generate targeted leads.Īnother way to use an ebook is as a content upgrade. This is a pretty successful strategy for Hubspot. Most people still read email, so it’s a great way to get the opportunity to connect with visitors to your site, and possibly turn them into leads and customers. What’s the big deal about email addresses? That means they give them away free in exchange for an email address. Hubspot, which is a great example of good practice in marketing, uses ebooks as lead magnets. The best reason to create ebooks is that people read and share them. It is made available in digital media, composed of text, images or both. Why Designrr is the best eBook software?ĮBook, also known as an e-book or eBook, is short for “electronic book” which uses either a computer, mobile device, or eBook reader (such as Kindle) to view long-form text in a book form.
WHAT IS AN EBOOK PRO
Pro Tips for Using Designrr For Ebook Creation.Create a dedicated landing page for your eBook.Bonus Tip: Add appropriate calls-to-action within your eBook.Step 4: Choose Your Ebook Creation Software.Ready to create an ebook as a lead magnet or content upgrade?.
WHAT IS AN EBOOK HOW TO
In this article, we’re going to show you how to make an ebook in a simple five-step process that will give you an attractive ebook fast to help you wow prospective customers.īut before we get to how to make an ebook, let’s take a look at some of the reasons why ebooks are such a great tool for marketers. And people are reading them, with 20% of readers reading more ebooks than hard copy books.Īnd although it used to be technically difficult to make an ebook, that’s no longer the case. In the US alone, says Statista, ebooks are forecast to be an $8.6 billion dollar business by the end of 2018.
In fact, if you’re not creating an ebook to market your business, you’re missing a huge opportunity to get the attention of prospective customers. Here’s the good news: creating an ebook offers you both of those benefits.
It’s not just a matter of coming up with ideas but you also have to present the content attractively.īut what if you could find a content format with a proven track record, and make the creation process easy? You know, the kind of content that enhances your reputation, and makes visitors to your website want to subscribe, or even buy. Content creation can be seriously hard work.Īccording to Zazzle Media, 65% of marketers struggle to produce engaging content.